Chapter 6 The Church as a Rhetorical Community
I am pretty sure that you haven’t heard of your local church being described as a Rhetorical Community. Neither have I. So what does Mark Clavier mean?
To get to that, first some context. He argues, that despite all sorts of efforts by churches to be more culturally relevant over the last generation or two, the demographics (he uses stats from the USA) continue to show alarming decline, with millennials opting out in large numbers.
Such churches, Clavier says, have adopted the strategy of the market. They have ‘retooled’…